Sunday, January 20, 2013


For the uninitiated, PBR stands for Pabst Blue Ribbon, an old line German beer with a rich history in the USA.  It was, and still is in some places, the beer of the working man.  From personal experience, I can tell you that there is nothing like and ice cold PBR After a good day's work.  Yes, I am partial to, and sentimental about PBR; it was the beer that I grew up with.

PBR was the keg beer we had at all our family gatherings.  It was the keg beer my dad always had on tap.  PBR was the beer.  And, it's still as good today as in day's past.  However, the popularity of PBR is in decline, as are many things.

PBR is a simple pilsner beer made for, I believe, people who enjoy the simple things in life (there may be those who will argue that PBR is a lager).  Well, in the past, that's the group of people who adopted PBR as their own.  But, it appears to me that living and enjoying the simple things in life has gone out of fashion.

People are still living well above their means.  It seems that the recession that started in what, 2007 or earlier, had taught them nothing; personal debt is still high.  And many politicians have crowed that the recession is over.  Maybe it is but many people are still unemployed and the prices at the pump and on the supermarket shelves have increased, with no end in sight.  So many of the excuses as to why these prices are going up have become, strange.  Wages have not kept up with this creeping inflation.  Period.  But people don't seem to care, provided that they can super-size two or three times a month, play their video games, and be "online," in one way or another.  What kind of life is that?  It is far from the life of days past; go ahead, call me a relic.  It would be nice to see a major and sustained surge in the sales of PBR.

                                                 Copyright @2013 Terry Unger

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